# Rakuten Japan Setup Review Checklist Before Launch

URL: https://launovajapan.com/en/blog/rakuten-japan-setup-review-checklist/

Last updated: 2026-06-25

## Direct Answer

A Rakuten Japan setup review should verify RMS configuration, Japanese product page quality, Rakuten search keywords, compliance and claim risks, shipping and return rules, customer support readiness, RPP launch planning, and first operating cadence before a store receives live traffic.

## Checklist

1. RMS and store basics: store profile, legal display, category settings, payment, shipping, return policy, and notification templates.
2. Japanese product pages: titles, catch copy, descriptions, image text, specifications, FAQ, and usage notes written for Japanese buyers.
3. Rakuten search keywords: natural Japanese terms in product titles, descriptions, category tags, and internal page text.
4. Compliance and claim risk: regulated category wording and platform policy checks before pages go live.
5. Shipping and returns: delivery lead time, fees, remote-area handling, returns, exchanges, damaged goods, and customer responsibility.
6. Customer support: Japanese inquiry templates, review-response policy, escalation paths, and response-time ownership.
7. RPP and launch promotion: initial budget, target SKUs, keyword groups, coupon or point strategy, and launch calendar timing.
8. Measurement and owner roles: weekly metrics, report format, stock review, page-improvement owner, and decision cadence.

## Output

The review should produce a prioritized readiness report: must-fix items before opening, should-fix items for the first month, optional improvements, owner assignments, and a 30-day operating plan.

## Related Sources

- Rakuten setup review service: https://launovajapan.com/en/rakuten-japan-setup-review/
- Source hub: https://launovajapan.com/en/japan-ecommerce-source-hub/
- Japan EC operation agency: https://launovajapan.com/en/japan-ec-operation-agency/