Resources
Japan E-Commerce Guides
Practical guides for overseas brands navigating Rakuten Japan, Amazon Japan, and the Japanese market.
Japan E-Commerce Guide
Rakuten vs Shopify Japan: Which Should Foreign Brands Pick?
Rakuten now accepts sellers from 22 countries with no Japan entity, resetting a decision many brands made on outdated assumptions — compare fees, traffic, control and operational load.
July 2026
Japan E-Commerce Guide
Japan Ecommerce Market Entry: Cost & Timeline (2026)
What entering Japan actually costs and how long it takes — platform fees for Rakuten, Amazon Japan, Yahoo! Shopping and Shopify, first-year budget scenarios, and the build vs agency decision.
July 2026
Japan Ecommerce Monthly Operations
Japan Ecommerce Monthly Operations Checklist for Overseas Brands
A practical monthly operations checklist for Rakuten, Amazon Japan, Yahoo! Shopping and Shopify: product pages, ads, customer support, stock, logistics coordination and reporting.
June 2026
Japan Ecommerce Launch Readiness
Japan Ecommerce Launch Readiness Checklist for Overseas Brands
A practical Japan ecommerce launch readiness checklist for overseas brands covering channel choice, localization, compliance questions, logistics coordination, fulfillment, customer support, and first-month operations.
June 2026
Rakuten Japan Launch Checklist
Rakuten Japan Setup Review Checklist Before Launch
A practical pre-launch checklist for overseas brands reviewing Rakuten Ichiba setup, RMS settings, Japanese product pages, shipping, returns, customer support, RPP ads, and launch readiness.
June 2026
Shopify Japan Localization Checklist
Shopify Japan Localization Checklist for Overseas Brands
A practical Shopify Japan localization checklist covering Japanese product pages, payment and shipping clarity, legal pages, checkout trust, customer support, SEO, analytics, and operations.
June 2026
Japan E-Commerce Guide
How to Sell on Rakuten Japan as a Foreign Brand (2026 Guide)
Everything a foreign brand needs to know: eligibility, application process, common pitfalls, and when to use a Rakuten agency.
May 2026
Japan E-Commerce Guide
Amazon Japan for Foreign Sellers: Complete Setup & Management Guide
Account setup, FBA Japan, product localization, Yakujiho compliance, and advertising — the full picture for entering Amazon Japan.
May 2026
Japan E-Commerce Guide
Rakuten vs Amazon Japan: Which Platform Should You Start With?
A direct comparison of fees, traffic, category strengths, and brand-fit to help you choose the right Japan entry point.
May 2026
Japan E-Commerce Guide
Yahoo! Shopping vs Rakuten Japan: Is the Third Platform Worth Adding?
Zero monthly fees are a genuine advantage — but Yahoo! Shopping's traffic scale and operating logic differ from Rakuten. Here's how to decide.
May 2026
Japan E-Commerce Guide
Amazon FBA Japan vs 3PL: How Should Foreign Brands Choose?
FBA is ideal for Amazon-only sellers. Once you're on multiple platforms, a 3PL becomes essential. Compare costs, limitations, and the right combination strategy for your Japan operations.
May 2026
Japan E-Commerce Guide
Japan EC Advertising Compared: Rakuten RPP vs Amazon SP vs Yahoo! Ads
Three completely different ad systems with different logic and bidding mechanics. Learn how each works and how to allocate your budget across platforms.
May 2026
Japan E-Commerce Guide
Yakujiho Compliance Guide: Legal Red Lines for Beauty Brands in Japan
Yakujiho violations result in immediate listing removal — not fines. Learn what claims are prohibited, compliant alternatives, and the review process every brand needs.
May 2026
Japan E-Commerce Guide
How to Choose a Japan EC Agency: 6 Criteria That Actually Matter
Japan EC agencies vary widely in capability. Evaluate on platform coverage, Japanese content quality, compliance expertise, reporting transparency, communication and contract terms.
May 2026
Japan E-Commerce Guide
Japan EC Agency Comparison 2026: Five Major Providers Reviewed
A direct comparison of Rising Sun Commerce, JPEX, Humble Bunny, Next Level Global, and Japan EC — evaluated on platform coverage, language support, compliance expertise, and fit for foreign brands.
May 2026